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Daniel McKenzie

digital product design
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I SOLVE DESIGN PROBLEMS {THE TOUGH KIND}

DIGITAL PRODUCT DESIGN & STRATEGY

Designer, design thinker, and Smashing Magazine author with over 12 years of experience working with startups, agencies, and companies.

MORE THAN JUST PRETTY GRAPHICS

DM offers interaction and visual design services for both desktop and mobile experiences. Specialties are mobile and business intelligence apps (the complicated, tough stuff nobody likes to touch).

LET'S CHAT

Ready to chat? DM enjoys working with both companies and funded startups. Let’s connect and see how we might be able to work together.

DESIGNING GREAT USER EXPERIENCES {ON PURPOSE}™

ABOUT DM

Designer, design thinker, and Smashing Magazine author with over 12 years of digital design experience

Born and raised in the heart of Silicon Valley, Daniel McKenzie is a digital product designer who enjoys building experiences that matter. Through research, investigation and an iterative design process, he believes great experiences can be built on purpose. Whether it's a new product strategy or cracking a “wicked” problem, Dan can help you arrive at a solution that meets both your business and customers' goals.

THE DIFFERENCE

Bigger isn't always better

Are big design agencies asking for too much of your time and money? Working one-on-one with Dan you can quickly make strategic decisions and focus your attention on the task at hand.

It's about collaboration

With Dan there is no taking your order and then, disappearing to work in absolute secrecy. He knows he can't have all the answers about your business. This is why it's important to work shoulder to shoulder to arrive at the best design solutions together.

He gets it

Dan understands how to work with companies and startups because he's been there. Before working as a consultant, he worked for a medium-size software company and was employee #1 at a successful startup he helped to grow and prosper.

A shot of design in your DNA

Ever wish you could bring someone in from the outside to inject some design into your team's DNA? With Dan you'll learn up close what the best practices are and how they can make a difference to your product development process and company.

DESIGNING GREAT USER EXPERIENCES {ON PURPOSE}™

EXPERIENCE

Over 12 years experience working with startups and companies:

  • Ask Partner Network Design evaluation and corporate website design, smartphone and tablet designs, partner console design.
  • BoardVantage Visual design concepts for SaaS product
  • Callpod Interaction design for Keeper iPhone app, interaction design for marketing website
  • Catch User research, competive audit, persona creation, usability testing and concept development
  • eKwipper User research, competive audit, persona creation, usability testing and concept development
  • EMS Helpers Interaction design for Emergency Medical Support iPhone app
  • JiWire Business reporting and analytics tools, iPhone and iPad mobile apps, concept development and design for “Compass” location-based store locator application, location-based “Big Data” tablet design, website, various widgets and desktop applications
  • Lottay Concept development, interaction design and visual design
  • Martini Media Network Competitive analysis and website
  • Microsoft Shopping cart checkout features for Zune store
  • Passbox Strategy, interaction design, and visual design for gamified tablet, mobile, and web experiences.
  • Redbeacon Design evaluation, usability testing, interaction and visual design for partner signup flow and provider profile
  • Replicon Competitive analysis, interaction and visual design for both iPhone and Android phones
  • SEVEN Interaction design and documentation for various phone applications including voice messages, over-the-air contact search, SMS and address book
  • Sony Wi-Fi hotspot locator application for Sony Mylo
  • Store Made Easy Admin tools, marketing website and brand identity
  • TerraPass Visual design for online calculators
  • Verizon Wireless Interaction and visual design for Wi-Fi hotspot locator web application

WHAT MAKES A GOOD DESIGNER IS THEIR ABILITY TO CREATE GREAT EXPERIENCES ON PURPOSE

DOING THE HOMEWORK

We need to do go deep in order to understand the context we're designing for and to build a knowledge foundation for the next phases.

  • • Interview stakeholders, subject matter experts and users to gain a better understanding of business and user goals.
  • • Examine the competition to understand what best practices exist within your area and where there's room for differentiation.
  • • Conduct usability testing to find the pain points and areas of frustrations for your users and those of your competitors.
  • • Create personas to summarize user research, empathize with your users and help make tough design decisions.
  • • Identify and document user scenarios and tasks.
  • • Document findings and share it with the team.
PLANNING

In this phase we make choices based on what we already learned about your users and business goals.

  • • Brainstorm and categorize features.
  • • Scope project and rally the team.
  • • Prioritize goals, set project vision and roadmap.
CREATING

This phase of the project provides the blueprint for the design. The creative process is a cycle in which we build upon each iteration by designing, testing and refining.

  • • Develop and test concepts for feasibility, usability and perceived customer value.
  • • Apply interaction design and flush-out the product structure.
  • • Create prototypes for stakeholder feedback, usability testing and to provide UI specifications.
SURFACE AND BRAND

Lastly, we apply the aesthetics, brand elements and visual affordances to the surface of the design to make the experience visually appealing, help support your message and engage your users.

  • • Create visual studies to show options for brand and emotional quality of the UI.
  • • Additional usability testing for feedback on brand elements and visual approach.
  • • Final delivery of all design assets for building of product or service by your development team.

AND THE RESULTS...

  • • Reduced risk
  • • Reduced development costs
  • • Ability to create something users didn’t know they wanted
  • • Ability to create an emotional connection to your brand, product or service
  • • Delighted and pleasantly surprised users and customers