WHAT MAKES A GOOD DESIGNER IS THEIR ABILITY TO CREATE GREAT EXPERIENCES ON PURPOSE

DOING THE HOMEWORK

We need to do go deep in order to understand the context we're designing for and to build a knowledge foundation for the next phases.

  • • Interview stakeholders, subject matter experts and users to gain a better understanding of business and user goals.
  • • Examine the competition to understand what best practices exist within your area and where there's room for differentiation.
  • • Conduct usability testing to find the pain points and areas of frustrations for your users and those of your competitors.
  • • Create personas to summarize user research, empathize with your users and help make tough design decisions.
  • • Identify and document user scenarios and tasks.
  • • Document findings and share it with the team.
PLANNING

In this phase we make choices based on what we already learned about your users and business goals.

  • • Brainstorm and categorize features.
  • • Scope project and rally the team.
  • • Prioritize goals, set project vision and roadmap.
CREATING

This phase of the project provides the blueprint for the design. The creative process is a cycle in which we build upon each iteration by designing, testing and refining.

  • • Develop and test concepts for feasibility, usability and perceived customer value.
  • • Apply interaction design and flush-out the product structure.
  • • Create prototypes for stakeholder feedback, usability testing and to provide UI specifications.
SURFACE AND BRAND

Lastly, we apply the aesthetics, brand elements and visual affordances to the surface of the design to make the experience visually appealing, help support your message and engage your users.

  • • Create visual studies to show options for brand and emotional quality of the UI.
  • • Additional usability testing for feedback on brand elements and visual approach.
  • • Final delivery of all design assets for building of product or service by your development team.

AND THE RESULTS...

  • • Reduced risk
  • • Reduced development costs
  • • Ability to create something users didn’t know they wanted
  • • Ability to create an emotional connection to your brand, product or service
  • • Delighted and pleasantly surprised users and customers