WHAT IT TAKES

In order to be a successful startup, you need to apply design thinking using a combination of research, ideation, prototyping and testing to ensure you have something people want BEFORE you launch. Your reputation is on the line and you need to reassure your investors and team from the get-go that your idea will become reality. Having a good design methodology in place is insurance that you'll be able to navigate the rough waters of product development.

However, applying good design to your process is more than just careful planning, it's making a strategy visible, testing your assumptions and avoiding costly mistakes (mistakes you can hardly afford at such a vulnerable stage in your company's growth). With good design, you have the confidence you're building a product that's usable, feasible and valuable to your customers.

WHAT YOU NEED

• Someone who has experience applying design to startup challenges
• Someone who can come in early and establish best practices that contribute to a healthy company culture and team environment
• Someone who can help you avoid a few costly mistakes and get you started on the right foot
• Someone who can put design into your DNA from day one

Working with an experienced designer gets you up to speed fast and helps provide a certain level of guarantee that you'll wish you had had sooner rather than later.

For more information about how Daniel McKenzie can help you put design in your DNA, send an email to design@danielmckenzie.com