DIGITAL PRODUCT DESIGN & STRATEGY

A true user experience designer is part interaction designer, visual designer, product manager, business strategist and communicator wrapped into one. It's the sort of knowledge that only comes with experience and years of honing one's craft. 

MORE THAN JUST A 

PRETTY (INTER)FACE

I offer digital product design services from research to prototyping and everything in between. Whether you need to figure out your product structure or just give it some style, I can help steer you in the right direction.

LET'S

CHAT

Ready to chat? I enjoy working with individuals, startups, agencies and companies. Let’s connect and see how we might work together.

Helping startups, agencies and companies with all design stages of a project's evolution— from product inception to launch.

CAPABILITIES

PRODUCT

STRATEGY

Digital product strategy encompasses many aspects but mostly it's about making the right choices. What do customers really want? What's best for your business? What's the right process? 

PRODUCT

MANAGEMENT

The benefit of having a designer as a product manager is that no part of the product vision is left at chance. The meticulous nature of a designer means everything is take into account from choice of font to choice of platform.

UX

DESIGN

A combination of knowledge and experience surrounding customer research, interaction design, visual design, and business development. UX design means multidisciplinary. It's both left and right brain.

INTERACTION

DESIGN

It's about planning, structuring and having a blueprint to work from. IxD focuses on documenting the research, site/app architecture, wireframe prototypes and usability testing.

USER

RESEARCH

It's about getting to know the trends, your customer, and your competition. The biggest question for most businesses isn't if they should do research, but what kind and how much.

DESIGNING GREAT

     EXPERIENCES ON PURPOSE

Born and raised in the heart of Silicon Valley, I'm a multidisciplinary digital designer who enjoys building experiences that matter. Through research, investigation and an iterative design process, I believe great experiences can be built on purpose

"Dan is a unicorn. He brings more to the party than just a clever design - he can contribute to the shaping of a product by being a devout advocate of the best consumer experience. But he balances his opinions with flexibility and a sensibility about the business you are trying to build."

Lu Silverstein

VP Product Innovation & Technology

Westfield Labs

VISUAL

DESIGN

Visual design is much more than pretty graphics. It's the intelligent application of brand, aesthetics and user affordances that promote a company's product and services. It puts your digital product in a positive light and makes the user experience delightful and easy to use.

© 2019 by Daniel McKenzie. All rights reserved.