Documentation assessed and visualized the current tenant leasing journey.

Early concepts of the digital experience included a 'retail academy,' site selector, design intent tool and store designer interface.

A modular system using interchangeable parts, furniture, fixtures and lighting was chosen.

Brands were able to choose from a variety of store formats and style themes.

Rendering showing how modular store design elements could be organized.

© 2019 by Daniel McKenzie. All rights reserved.